Essentially feminine, Nour reflects both the origins and the personality of its Founder, Yasmine Slaouti.

After successfully offering curated vintage and second-hand fashion items and accessories in her Parisian boutique, Yasmine felt the need to breathe new life into her roots and approach based on ethics and fair trade. In this spirit, she is now creating a space dedicated mainly to magnificent Berber carpets woven by hand by women from the Middle Atlas, Morocco, as courageous as they are creative.
By going to meet them, she was able to admire their unique savior-faire, astonishing in its richness and modernity. Having also appreciated the diversity of styles, graphics and colors that they develop, Yasmine is convinced that this work deserves to be widely recognized, disseminated and remunerated at its fair value.